Use IT Smartly
A target group that is hard to engage in energy saving behaviour are adolescents. The idea is to increase engagement by making use of IT. The question remains however how to do this. Together with Smart Homes, adolescents and other European partners, DuneWorks investigated the potential for IT incentives. Since not all adolescents value the same things, different segments of adolescents were mapped to tailor incentives to and increase their effectiveness.
Heidenreich, S. and Breukers, S., (2019) Who is telling whose story? The effectiveness of peer-to-peer approaches as inclusive participatory interventions towards sustainability. Sustainable Production and Consumption. Available online October 2019. https://doi.org/10.1016/j.spc.2019.10.001.
[In Dutch] Breukers, S. (2015) Jongeren zetten jongeren aan tot duurzamer IT gebruik!, presented on May 29 at the Symposium Groene ICT en Duurzaamheid: Werken aan groene groei.