Segmentation for smart metering

Commissioned by AgentschapNL, Ruth Mourik did a research on segmentation of end users regarding smart meters. The segmentation is based on an analysis of four pilots and consists of four segments: Growers, Less advantaged, Mediated technology fans, and Settled green people. Every segment gives information about the identity of those who are part of the segment, such as socio economic variables, dwelling properties and energy use. The study facilitates effective tailoring of energy saving measures and types of feedback to the different segments.

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